About Roland Marchand
Professor Marchand was a legendary teacher and generous colleague. He served as chair of the history department, won the Academic Senate's Distinguished Teaching Award, and mentored many graduate students who went on to publish their dissertations and teach at major research universities.
Roland Marchand was an internationally acclaimed scholar of American business and cultural history in the first half of the 20th century. His Advertising the American Dream: Making Way for Modernity, 1920–1940 (University of California Press, 1986) was a field-changing work that explored the ways that advertisers appealed to and manipulated American hopes and fears in an era of dramatic change. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business (University of California Press, 1997) examined how large corporations transformed their public images.
He also was the author of many articles, including his often-reprinted "Visions of Classlessness, Quests for Dominion," and a book on early 20th-century pacifists, The American Peace Movement and Social Reform (Princeton University Press, 1972).
Recipients of the Marchand fellowship follow in Professor Marchand's footsteps in researching the history of the United States. Fellowships generally are awarded to the most promising entering graduate student in the field of American history, with preference given to those whose research interests most closely match those of Professor Marchand.
Roland Marchand Fellowship Recipients
- 2016 — Celeste Robertson
- 2015 — Nicholas Garcia
- 2014 — Sean Gallagher
- 2012 — Jacob Lee
- 2010 — Laurel Richardson
- 2009 — Justin Clement